Woolworths collaborates with Pharrell to promote education and environmental issues in SA

One of our favourite clients, Woolworths, announced at 4pm Mother City time that they will be collaborating with Pharrell (YES, the super-stylish, super-happy international rap artist) on a series of projects that will aim to uplift education and environmental issues in South Africa.

We have been working closely with the creative team at Woolworths and their international post production team. It was the first time we edited Instagram videos so it has been a very exciting project for us.

Check out the launch video that dropped earlier this afternoon.